Tag Archives: Indie Author

Free Alternative Advertising for Indie Authors

In the realm of advertising possibilities for independent authors, there are an overwhelming amount of options, many of which can be costly. You aren’t guaranteed success no matter how much you spend, so it’s great to find free advertising opportunities wherever you can. For most authors, free advertising is your only choice, so I would like to share this amazing experience I had at the park today. Yes, it relates to advertising your book for FREE!!

imageLook beyond those adorable, tiny readers in training, and you will see a Park Pages Little Tree Library. Citizens of all ages are encouraged to leave a book and/or take a book. You can sit and read at the park, or take the book home. I was there for two hours, and I am pleased to report that adults, teenagers, and toddlers raided this brilliant book box all morning long. In fact, the three girls pictured here quit playing and started a read-a-thon on the sidewalk that would make any parent proud.

 

How Can Indie Authors Benefit from Little Free Libraries?

If you can find these Little Free Libraries in your area, I urge you to put a copy of your book in all of them. Write a personal note in the front of your book, and (kindly not desperately) explain that reviews are valuable to an author. Keep it short and be genuine. Now go put your book in the box!

Imagine grabbing a book out of the box, only to discover a thoughtful, handwritten note imagefrom the author. As an avid reader myself, I’d be stoked! Leaving a personal note, asking new readers to review your work, is an excellent way to establish a connection with your reader immediately. What if the reader tells five of their friends about the amazing book they discovered at the park and leaves you a stellar review? Word of mouth is the king of free advertising! Go back every now and then to see if your book is still there. If it’s gone, leave one more … or five!!

 

 

*** WARNING: If your book cover could in any way be considered offensive or R rated, I would not recommend this avenue of advertising, as small children frequent these boxes as often as adults. The last thing you want is an angry parent leaving a bad review because you corrupted little Jonny! ***

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Thank you for reading. I hope you find this avenue of advertising useful, however small it may seem.

More Free Advertising Options for Authors:

(Some request a reasonably low promotional fee to be featured.)

Bargain Books

eBook Mountain

Choosy Bookworm

Book Zio

Indie Book of the Day

Readfree.ly

eBookStage

eBookLister

Frugal Freebies

eBooks Habit

It’s Write Now

ContentMo.com

The eReader Cafe

Best eBooks Free

People Reads

Read Cheaply

Book Deal Hunter

Awesomegang

Book Daily

Free Book Club

New Free Kindle Books

Book Lover’s Heaven

Reading Deals

 

 

 

 

 

 


The 24/7 Indie Author Experience: Writing & Promoting On Your Own

I’m sure that almost every seasoned Indie Author will tell you that the majority of us work endless hours with little pay in the beginning. This has been my own experience thus far. After I published my first romantic thriller novel, Shadows of Deception, I was proud of my achievement, but then I realized that Amazon wasn’t going to just miraculously sell my book for me. I spoke with my cousin, a well established Indie Author, and she warned me of the obstacles and hard work ahead. The purpose of this post is to give both new, and already established authors, some insight about my own experiences in this industry so far.

Start marketing before you write your book! 

Indieblog1I can’t emphasize this enough. I won’t lie; I had no idea what twitter was, until after I published my romantic thriller novel. No clue! With the exception of my own personal Facebook and Goodreads pages, I established all of the following accounts after I published my novel. It takes time to build these accounts; months and years. Here’s a basic list of platforms that you need to establish immediately, if you want at least 1 person to know your work exists:

My Personal Accounts Include:

Authors Support One Another:

It’s important to connect and communicate with people in your field. When you show support for fellow authors, bloggers, artists, and your readers, they are likely to reciprocate. Talk to people, be kind, and don’t just selfishly throw your book ads around and expect others to help you, when you don’t bother to help them along the way. Join groups and discussion forums on Facebook, Goodreads, and wherever else you happen to stumble across them. These groups offer an excellent learning opportunity. You get a taste of what other writers are experiencing, how they advertise, and you can even find beta readers for your books.

I believe in Karma & I’m also a very nice person:

I’m connected with so many authors on twitter, and like myself, they run some incredible book promotions to promote their work. If their book is free, I download it to my kindle. It may sit there for a month, maybe longer, but I eventually get around to reading it, and I post a review if I like what I read. They say it’s important for writers to read as much as possible, so it’s a win win deal to me! I have had several supportive authors buy my book and/or short horror story recently, and I try to reciprocate as much as my budget will allow.

Don’t Be an %@$#*%# 

I’ve also had authors download Shadows of Deception and The Black Shadow during a free book promotion. They then contacted me to inform me of their IndieBlog5“purchase”, rudely demanding I buy their book (NOT for free) and review it as soon as possible. It seemed to be more of a threat than a friendly request. There was no personal conversation to get to know me prior to these requests, and I had no idea who these authors were, so I was very turned off. I always appreciate support from my colleagues, but I do not negotiate with terrorists! Again, build relationships. Please.

Paid Advertising:

Clearly, if you are in a situation similar to mine, you don’t have a ton of cash to toss at a major advertising campaign for your book. Through my research and growing connections, I have stumbled across plenty of free advertising routes. Readers Gazette, for example, offers a ton of services and support for authors, and Twitter, Pinterest, and Facebook are other useful, free options.

I have paid a reputable book promotion service to tweet my book for a week, and it didn’t have any significant impact on my sales, however, they also tweet about my blog posts upon request, which has driven a significant amount of traffic to my website. I have also dumped about $150 into paid Facebook advertising, but I did not find that to be very helpful. However, as an emerging author, I have not yet established a large fan base through Facebook, which I believe would make my ads visible to a much larger community of readers.

Taking the leap to become an Indie Author has been a major learning experience for me. I have made some excellent connections and friends in just a few months, and I value them greatly. My best advice is to do plenty of research before and while you are writing your book. When I’m not writing, I spend at least 5 hours of my day on book promotion and research about the industry. To effectively promote your own book, you have to be prepared to work around the clock, and it requires lots of time and patience on the part of the writer (and their significant other…..and toddler, in my case).

Thanks for reading,

Corey Carter

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