In the realm of advertising possibilities for independent authors, there are an overwhelming amount of options, many of which can be costly. You aren’t guaranteed success no matter how much you spend, so it’s great to find free advertising opportunities wherever you can. For most authors, free advertising is your only choice, so I would like to share this amazing experience I had at the park today. Yes, it relates to advertising your book for FREE!!
Look beyond those adorable, tiny readers in training, and you will see a Park Pages Little Tree Library. Citizens of all ages are encouraged to leave a book and/or take a book. You can sit and read at the park, or take the book home. I was there for two hours, and I am pleased to report that adults, teenagers, and toddlers raided this brilliant book box all morning long. In fact, the three girls pictured here quit playing and started a read-a-thon on the sidewalk that would make any parent proud.
How Can Indie Authors Benefit from Little Free Libraries?
If you can find these Little Free Libraries in your area, I urge you to put a copy of your book in all of them. Write a personal note in the front of your book, and (kindly not desperately) explain that reviews are valuable to an author. Keep it short and be genuine. Now go put your book in the box!
Imagine grabbing a book out of the box, only to discover a thoughtful, handwritten note from the author. As an avid reader myself, I’d be stoked! Leaving a personal note, asking new readers to review your work, is an excellent way to establish a connection with your reader immediately. What if the reader tells five of their friends about the amazing book they discovered at the park and leaves you a stellar review? Word of mouth is the king of free advertising! Go back every now and then to see if your book is still there. If it’s gone, leave one more … or five!!
*** WARNING: If your book cover could in any way be considered offensive or R rated, I would not recommend this avenue of advertising, as small children frequent these boxes as often as adults. The last thing you want is an angry parent leaving a bad review because you corrupted little Jonny! ***
Thank you for reading. I hope you find this avenue of advertising useful, however small it may seem.
More Free Advertising Options for Authors:
(Some request a reasonably low promotional fee to be featured.)